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1. White space - allowing the content (and your visitors’ eyes) room to breathe
2. Boxes, borders & graphical planes - Segmenting the information into visual categories
3. An intuitive search method - Letting your users jump straight to the info they need
4. Grids - Although not always necessary for comprehension, keeping content within a rigid, consistent structure helps reduce the effort required to process it
5. Strong information hierarchy - Establishing a consistent design language using content types (blurbs, excerpts, call to actions)
6. Visual hierarchy - The relative importance of different content areas and elements can be visually implied in many ways, ranging from typographic treatments (headlines, sub-headings, pull-quotes, etc.), to image sizes and saturation, placement, etc.